Rebranding
2020 -
In 2019 a gust of change characterised Minini Spa, the avant-garde Brescian company in the packaging and Fibc (Flexible Intermediate Bulk Container) sector, better known as Big Bag. Minini wants to be known not only by its «packformance» by also by its branding.
The logo
More impact: this is the first objective targeted by this pluri-awarded Brescian firm in creating their company logo. Starting point was the “M”, the brand’s initial. Starting from this letter, the union of elements such as flexibility, intricacy, the sense of three-dimensionality, all characteristics belonging to big bag and its fabric. Fundamental in tracing the structure of the logo were the folds and filaments found on Fibc.
The lettering
The lettering was studied to recall the logo and to render it more dynamic thanks to the embellishments on the left of all the characters. The intrinsic dynamism peculiar to the big bag is the possibility of using special means of transportation.
The payoff
Minini is packaging revolutionised. And precisely for this reason the concept of continuous innovation needs to be diffused, the capacity of reinvention and technological adaptation to change with a view to payoff. Thus the choice to “Shape the future”.
NEWS / EVENTS
Ecomondo
- Rimini
In recent days we participated in the 26th edition of Ecomondo, the fair for the ecological transition, staged in the exhibition center of Rimini from 7 to 10 November.
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Ecomondo
- Rimini
Ecomondo 2021 is back, from 26 to 29 October in Rimini: come and see us in Hall B1 – Booth 155!
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Ecomondo
- Rimini
Sixteen times round and Minini now brings “Packformance” to Ecomondo, showing its green shirt nature.
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Food Ingredients
- Parigi
Minini will be exhibiting for the first time at Food Ingredients in Paris, from 3 to 5 December.
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